Tag Archives: small business

10 Reasons to RelyLocal


1. Local Character and Prosperity
In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an economic advantage.

2. Community Well-Being
Locally owned businesses build strong communities by sustaining vibrant town centers, linking neighbors in a web of economic and social relationships, and contributing to local causes.

3. Local Decision-Making
Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.

4. Keeping Dollars in the Local Economy
Compared to chain stores, locally owned businesses recycle a much larger share of their revenue back into the local economy, enriching the whole community.

5. Job and Wages
Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do.

6. Entrepreneurship
Entrepreneurship fuels America’s economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class.

7. Public Benefits and Costs
Local stores in town centers require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls.

8. Environmental Sustainability
Local stores help to sustain vibrant, compact, walkable town centers-which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.

9. Competition
A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.

10. Product Diversity
A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.

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This list comes from Stacy Mitchell, a senior researcher with the New Rules Project (www.newrules.org), a national nonprofit initiative that advises communities on strategies and policies to strengthen independent businesses.

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13 Hot Tips for Effective PR


By Craig Campana craigcampana@relylocal.com

The value of Public Relations or PR is tremendous with regard to gaining recognition and visibility in the community. RelyLocal serves as a community advocate for our clients by generating Word-of-Mouse marketing through PR. Our clients signal to us when these activities occur in their business and we respond by generating press releases that are circulated in the local media to gain recognition for our client’s business.

Following are 13 reasons companies should consider engaging with the media. How many of these apply to your business? Let RelyLocal help your company gain the recognition it deserves through PR.

Reasons for generating press releases making the following announcements:
 Changes made in your company’s physical location or company expansion
 Opening of a new division, or announcing the release of a new product or service
 Promoting the opening of a new website
 New newsletters or blogs being developed
 Adding of new staff members, or announcing recent promotions of existing staff members.
(Adding a photo of a new staff member and noting their previous employer can connect your company to your new staff member’s former clients, colleagues or co-workers.)
 Continuing Education workshops attended or Re-certification of company staff members
 Tradeshows you have attended, or are exhibiting in
 Presentations or workshops you are offering
 Significant Anniversaries, Special Events, Open Houses, or Client Appreciation Days
your company is featuring or inviting people to
 Awards and honors your company has received
 Affiliations or membership organizations your company has joined
 Announcements of significant contracts acquired
 Noting trends affecting your industry that may be worthy of a full scale article

Do you know of locally owned companies that need assistance in generating effective
PR for their company?

A good referral we are seeking is a locally-owned company that has one or more of these reasons for creating press releases. RelyLocal – Chippewa Valley would like to put a plan in action for them to get the recognition they deserve in the media.