By Craig Campana firstname.lastname@example.org
The value of Public Relations or PR is tremendous with regard to gaining recognition and visibility in the community. RelyLocal serves as a community advocate for our clients by generating Word-of-Mouse marketing through PR. Our clients signal to us when these activities occur in their business and we respond by generating press releases that are circulated in the local media to gain recognition for our client’s business.
Following are 13 reasons companies should consider engaging with the media. How many of these apply to your business? Let RelyLocal help your company gain the recognition it deserves through PR.
Reasons for generating press releases making the following announcements:
Changes made in your company’s physical location or company expansion
Opening of a new division, or announcing the release of a new product or service
Promoting the opening of a new website
New newsletters or blogs being developed
Adding of new staff members, or announcing recent promotions of existing staff members.
(Adding a photo of a new staff member and noting their previous employer can connect your company to your new staff member’s former clients, colleagues or co-workers.)
Continuing Education workshops attended or Re-certification of company staff members
Tradeshows you have attended, or are exhibiting in
Presentations or workshops you are offering
Significant Anniversaries, Special Events, Open Houses, or Client Appreciation Days
your company is featuring or inviting people to
Awards and honors your company has received
Affiliations or membership organizations your company has joined
Announcements of significant contracts acquired
Noting trends affecting your industry that may be worthy of a full scale article
Do you know of locally owned companies that need assistance in generating effective
PR for their company?
A good referral we are seeking is a locally-owned company that has one or more of these reasons for creating press releases. RelyLocal – Chippewa Valley would like to put a plan in action for them to get the recognition they deserve in the media.