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10 Reasons to RelyLocal


1. Local Character and Prosperity
In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an economic advantage.

2. Community Well-Being
Locally owned businesses build strong communities by sustaining vibrant town centers, linking neighbors in a web of economic and social relationships, and contributing to local causes.

3. Local Decision-Making
Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.

4. Keeping Dollars in the Local Economy
Compared to chain stores, locally owned businesses recycle a much larger share of their revenue back into the local economy, enriching the whole community.

5. Job and Wages
Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do.

6. Entrepreneurship
Entrepreneurship fuels America’s economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class.

7. Public Benefits and Costs
Local stores in town centers require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls.

8. Environmental Sustainability
Local stores help to sustain vibrant, compact, walkable town centers-which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.

9. Competition
A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.

10. Product Diversity
A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.

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This list comes from Stacy Mitchell, a senior researcher with the New Rules Project (www.newrules.org), a national nonprofit initiative that advises communities on strategies and policies to strengthen independent businesses.

Daily Word-of-Mouse blogging


Entry date: August 12, 2010

It is interesting to see the expressions on people’s faces when I tell them I plan to blog about a different Chippewa Valley business onwer each day in the RelyLocal Blog. A few have looked at me as if I am crazy, while mentioning that they have never tried blogging, and would be cautious about the time it would take to carry it out, much less daily.

The way I look at it, I am genuinely interested in business owners of Chippewa Valley Area businesses, such as what prompted them to start their business, why they opened their business in the Chippewa Valley, what their goals are, and if there are areas of assistance they need.

Over the next few days and coming weeks as I introduce the business owners I have met with, I encourage you to get to know them, visit their website, stop into their stores to peruse the selections they have on hand, or the get to know the services they offer.

I am enthusiastic about opening RelyLocal in the Chippewa Valley, because there are many opportunities to help local consumers know about local businesses. When we work together, we can accomplish great things, and as a result local businesses will thrive and our local economy will be strengthened.

I hope you will will join me in this journey and check http://www.relylocal.com often to survey the products and services of local businesses.

RelyLocal is doing “Word-of-Mouse” Networking


By Craig Campana craigcampana@relylocal.com

Welcome to my first of many “Word-of-Mouse” blog entries. As I start this venture, the thought of doing a daily blog is a little daunting, however I am excited about the content, and believe that will make it enjoyable to provide a daily update for you to read.

I am working hard to prepare blogs that will appear each day starting Wednesday August 11, 2010. There are so many talented people operating the businesses that thrive in the Chippewa Valley and they need your support, so each of my daily blog entries will feature a different Chippewa Valley business owner. I am enjoying devoting time to get to know them and have become a community advocate for their business. I hope to create some attention to them each day, and will encourage you to stop in to their store or visit their website and get to know their businesses. Some of these businesses will have coupons available on their listing on http://www.relylocal.com so you can save some money when you stop in to visit them. Be sure to let them know you read about them in the “Word-of-Mouse” Blog.

I hope you enjoy each day’s content.

PS: If you would like to feature your business in this blog, simply email me at craigcampana@relylocal.com and we can arrange to complete a 20-minute interview by phone or in person so I can get to know you and your business better.