Monthly Archives: November 2010

13 Hot Tips for Effective PR


By Craig Campana craigcampana@relylocal.com

The value of Public Relations or PR is tremendous with regard to gaining recognition and visibility in the community. RelyLocal serves as a community advocate for our clients by generating Word-of-Mouse marketing through PR. Our clients signal to us when these activities occur in their business and we respond by generating press releases that are circulated in the local media to gain recognition for our client’s business.

Following are 13 reasons companies should consider engaging with the media. How many of these apply to your business? Let RelyLocal help your company gain the recognition it deserves through PR.

Reasons for generating press releases making the following announcements:
 Changes made in your company’s physical location or company expansion
 Opening of a new division, or announcing the release of a new product or service
 Promoting the opening of a new website
 New newsletters or blogs being developed
 Adding of new staff members, or announcing recent promotions of existing staff members.
(Adding a photo of a new staff member and noting their previous employer can connect your company to your new staff member’s former clients, colleagues or co-workers.)
 Continuing Education workshops attended or Re-certification of company staff members
 Tradeshows you have attended, or are exhibiting in
 Presentations or workshops you are offering
 Significant Anniversaries, Special Events, Open Houses, or Client Appreciation Days
your company is featuring or inviting people to
 Awards and honors your company has received
 Affiliations or membership organizations your company has joined
 Announcements of significant contracts acquired
 Noting trends affecting your industry that may be worthy of a full scale article

Do you know of locally owned companies that need assistance in generating effective
PR for their company?

A good referral we are seeking is a locally-owned company that has one or more of these reasons for creating press releases. RelyLocal – Chippewa Valley would like to put a plan in action for them to get the recognition they deserve in the media.